Change Management
The structured way a dealership shifts behavior to adopt a new tool or process.
Definition
Change management in a dealership context covers communication, training, role redesign, and incentive alignment. The tooling is rarely the bottleneck. People are.
Why it matters
AI plays without change management produce a vendor invoice and not much else. QoreAI builds change management into every play, with an owner and a check in cadence.
Related terms
