Automotive CRM
Lead, deal, and customer management software built for dealerships.
Definition
Automotive CRMs (VinSolutions, DealerSocket, Elead, Tekion CRM) manage the showroom and BDC workflow: lead capture, follow up cadences, appointment setting, deal desk. They differ from horizontal CRMs because they integrate with desking, OEM lead sources, and the DMS.
Why it matters
AI generated follow up, lead scoring, and conversation summaries all live in or around the CRM.